We are experts at taking your strategy and ideas and turning them into tangible products that you can use to promote your brand, and engage your stakeholders. In particular, we focus on outcomes – what do you want your target audiences to do in response to your communications? We often blend copywriting, videography, photography, graphics, 360° images and podcasts alongside traditional media to build conversations and engage audiences.
People respond to stories that move them emotionally
We specialise in visual story-telling, using video, photographs, graphics and animations. Visual storytelling is THE most powerful way of getting your message across. Audiences respond to stories that move them emotionally as well as rationally. They want stories that inspire them.
Creative multi-media content can engage and inspire your audiences better than any other medium. But, what do you want them to do as a result of watching your content? Any communication – with anyone – is only effective if they understand what you want them to do in response to the information they’re given.
Predictive genetic screening explainer videos for patients
This has been one of our more complex projects to date, with seven different but related videos commissioned by the North West Thames Regional Genetics Service. The videos are designed to inform patients about genetic screening if they are contacted following a member of their family being found to carry an inherited cancer risk gene alteration.
The videos had to be medically accurate in terms of the language used. Any animations and graphics also had to be scientifically accurate, and perfectly reflect the voiceover.
This was a long project, many months in development and then editing, while we worked with the lead consultant and principal genetic counsellors to get the scripts written, agree on the best graphics for each section and put all the videos together.
A new WorkWell pilot for East Birmingham and North Solihull
The Government’s new WorkWell initiative brings together health, employment and community organisations to help people return to work if they are struggling to find a job, or stay in work through illness or disability.
East Birmingham and North Solihull was chosen as one of 15 pilots trialling this £64 million, two-year Government scheme to deliver joined-up work and health support. For this project, we worked closely with NHS Birmingham and Solihull ICB and community partners, the Birmingham Disability Resource Centre, Sähëlï Hub, Better Pathways, and Colebridge Trust.
‘How safe do you feel?’ domestic abuse campaign
Led by Head of Safeguarding Ludmila Ibesaine at the London North West Healthcare University NHS Trust (LNWH), the campaign focused on staff asking all patients they come into contact with a routine question: ‘How safe do you feel?’ Rapportalk provided a mixture of services for this project. We advised on event set up, filming the event, producing a short film that was played during the conference, plus designing and sub-editing the conference delegate pack, and designing and producing branded banner stands and posters used on the day. We also filmed the whole event, with the aim of creating in-house training materials from some of the speeches given and gathered audience vox-pops after the event.
Promoting a new Clinical Trials Alliance for research to a global audience
The brief: To promote the NWL CTA and the North West London area as an ideal place to come and do clinical research to international research commissioners. We worked closely with the NW London NIHR Clinical Research Network and partners in the Clinical Trials Alliance to script five complemenetary cross-cutting narratives to promote each of the main partners in the Alliance, showcasing what they could offer to potential new research commissioners.
Using video allowed the Alliance to showcase the research facilities available in NW London as well as showcase some of their most senior people and the research projects they have been involved in already – especially the intensive, high profile clinical trials they delivered around the first Covid 19 vaccines developed in the UK.
Rapportalk also produced 360° Tours to showcase the facilities at Imperial College (see below) and Northwick Park Hospital, plus high quality photographs for print and screen to promote these world class facilities globally)
Telling the stories of three inspirational entrepreneurs
Heropreneurs is a small charity that offers mentoring to ex-military personnel who have or are trying to set up their own businesses.
Every year the Heropreneurs Awards ceremony celebrates the success of the businesses and business men and women they mentor. In 2022 there were three finalists for the Heropreneur of the Year award – Rapportalk was asked to create three short films showcasing their journeys to setting up their own businesses. The videos above tell their stories in their own words.
When a story goes viral…
June 2020: ICU nurse Franco Palo is discharged from his own workplace – Northwick Park Hospital – after a tough nine-week battle with coronavirus.
The footage shown here was used by the BBC, ITV, Sky News, Channel 4, Channel 5 as well as national newspapers such as The Sun, BBC London, MyLondon, plus specialist journals like the Nursing Times.
Social media posts using the video and photographs received thousands of likes and shares on Facebook, Twitter, Instagram and Linkedin. The story, published on the Trust’s website was a morale booster for staff.
**We would like to send Franco and his family all best wishes. It was a pleasure and privilege to record and celebrate such an important moment in their lives.
Highly effective virtual and visual communications
Above: 360° virtual tour of Maternity Unit, Northwick Park Hospital, West London
How do you let pregnant women and their partners look around a hospital maternity unit during a coronavirus pandemic?
The 360° virtual tour (above left) is designed to let prospective new mums to quite literally ‘look around’ the facilities at Northwick Park Hospital’s maternity unit, without having to visit in person. The 360° tour has been viewed more than 30,000 times since it was uploaded. A 360° image of the front entrance was also embedded on Google Maps and was 3,000 times via Google.
Rapportalk also scripted, filmed and edited a series of four birth journeys videos (see above) covering the 1st, 2nd and 3rd trimesters, plus what happens after giving birth.
Narrative development included researching and copywriting voiceovers, filming A-roll and B-roll; securing permissions from women (and their partners) for filming; editing to a finished package and uploading to social media as required.